Biography

Mr. Reindel was Executive Vice President and Chief Financial Officer (“CFO") of Empire Company Limited (“Empire”) from 2021 to 2025. As CFO, he successfully guided the company through a multi-year turnaround, including managing through periods of high economic volatility caused by the COVID-19 pandemic and subsequent unparallelled high levels of inflation and interest rates. Prior to being appointed CFO, he served as the Senior Vice President, Finance from 2019 to 2021, during which time he played a critical role in driving some of Empire’s long-term growth pillars, including the acquisition of Longo Brothers Fruit Markets Inc. (“Longo’s”) and the acquisition of a one-third share of Scene+™, a Canadian loyalty program owned by Scene Limited Partnership. During his time at Empire, he served on the boards of Scene+, Farm Boy Company Inc. and Longo’s, and was the Chair of the Pension Investment Committee of Empire. Prior to joining Empire, Mr. Reindel spent almost 20 years at Nestle, in various locations around the world, and in positions of increasing responsibility, including serving as the Chief Financial Officer of Nestle Nutrition North America and Nestle Professional (Food Services) in Zone Asia, Oceania and Africa. Mr. Reindel holds an Honours Bachelor of Arts degree in Economics from the University of Nottingham, UK and is also a qualified Chartered Accountant (Institute of Charted Accountants of England and Wales).